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Social media ads for clinical trials patient recruitment

We help research professionals do more research by recruiting participants on time and to target. 

Join over 20 clinical research teams who have used our social media advertising expertise to successfully recruit clinical trials patients to their health research studies.

Research teams we've helped


Find out if we could help your study

"Our study was able to recruit ~150 patients in around 4 weeks, but recruitment then slowed to just a few patients per day.

Stephen Lock

Former Research Delivery Manager

What our clients say...

You're in safe hands...

We are ICO registered and any data is handled to current GDPR standards

We use social media’s advanced advertising capabilities to find your study's target participant

We then create highly engaging social media adverts that increase awareness of your study and engage your ideal health research participant

Our system split tests the adverts created for your campaign and adjusts the campaign spend to focus only on the best performing adverts


Our Health Research recruitment service uses social media advertising to find eligible participants for clinical surveys and studies. Our expertise has helped world-renowned health and research institutes meet their study’s participant recruitment targets on time ad within budget.

Used in collaboration with traditional recruitment methods, social media advertising provides improved levels of awareness and engagement between studies and potential participants. This helps drive participants through to randomisation at a lower cost per acquisition than traditional methods alone.

Our services are compliant with ethics committee guidelines - we’ve promoted ethically approved studies for the National Institute for Health Research (NIHR), Imperial College London and many more.





We actively monitor the adverts for your study and respond to participant queries


Every 4 weeks you’ll get an easy to understand report to update you on how your campaign is performing

Here for you and your study

Advert Creation
We create adverts to engage your target participants by expertly selecting images and professionally copywriting your adverts
Pixel Integration
We ensure advertising pixels are properly installed to ensure maximum performance
Fully-Licensed Imagery
We use only fully licensed images in our adverts to provide a professional feel and copyright peace of mind
Advert Split Testing
We uncover the advert that provides the best results and optimise your campaign spend accordingly
Monthly Reporting
Every four weeks we deliver a performance report in an easy-to-read format
Advert Moderation
A dedicated account manager will monitor your adverts and respond to participant questions

At that point, we commissioned the team of experts at Nativve to help us. By applying their social media advertising expertise, they were able to recruit a further ~600 patients in around 4 days, closing the study on time and to target."


All our pricing is fixed, fair and transparent to give you peace of mind that your participant recruitment funds are spent on recruiting participants. Once you've given us the information about your study we'll recommend an appropriate ad spend when compiling your quote

Week 6: Spread The Word

Week 6+: Monitoring and Further Optimisation

Week 6+: 

Monitoring & Optimisation

You refer our amazing service on to your colleagues because you’ve seen how helpful social media can be in promoting participation in health research studies.

Week 5: Monitoring & Further Optimisation

Our system will keep monitoring and optimising your adverts until they reach your participant goal. If at any point you decide you no longer want to use social media as part of your campaign, you can cancel at any time.

Week 4: 

Participant Engagement

You’ll receive an easy to understand report detailing how the campaign is performing directly to your inbox. That way you can make an informed decision on your next steps, you may find you want to increase or decrease your weekly ad budget.

Week 4: Reporting

Campaign Setup

Week 3: 

Campaign Optimisation

People love to discuss their own experiences on adverts for Health Research so we monitor the conversation, respond to any questions the potential participants may have and moderate any unwanted or offensive interactions.

Week 3: Participant Engagement

Week 2: Campaign Optimisation

Our system monitors the performance of the adverts in your campaign and turns off any variations that are underperforming to make sure your target audience sees the most engaging advert for your study.

Week 1: Campaign Starts

From experience, we know that there is usually a time delay whilst waiting for ethical approval between the campaign set up and start date so we don’t charge anything after the setup fee until you’re ready for the campaign to go live. Then upon your final instruction we’ll turn the campaign on and weekly billing will resume.

We bill you the £149+VAT setup fee to build your campaign and send you the adverts for sign off. Once you’re happy we’ll send you images of the adverts for inclusion in your ethics application and await your proposed start date.

Before starting we will have discussed your study to understand eligibility. As a result we’ll be able to guide and help you to make forecasts for the ad budget and timeframe required. At this point we can provide you with previous study protocols that have used social media to adapt and include in your study’s protocol.

Proposal & securing funding

What you can expect...

The University of Sheffield partnered with Diabetes UK on a study which required people with Type 1 and Type 2 diabetes in the UK and Australia to complete an online survey. The UK promotion of the survey relied almost entirely on our social media advertising campaign and accounted for 73.8% of all responses.

Diabetes study: DAFNEplus


Cost per acquisition: £2.86

Cancer research study: PROGRESS

An Imperial College London study used our digital expertise to conduct an online survey into the public consensus and opinion regarding the eligibility for cancer screening based on genetics and family history. As well as advertising the study we also created the online survey to gather the responses. 

Cost per acquisition: £5.56


Study into depression: REBOOT

A University of Nottingham study used our social media advertising expertise to increase recruitment to an online study for participants suffering with symptoms of depression and anxiety, specifically in the Nottinghamshire area. This campaign utilised geographical targeting to only be shown to people living within the participant eligibility locations.

Cost per acquisition: £9.63



Tel: 020 7052 4293

Privacy Policy

"We worked with Nativve to support recruitment to an online survey of adults with diabetes in the UK in 2017. They provided a professional and friendly service and their promotion of the survey via social media made an incredible difference to its success - we exceeded our planned response rate. I would definitely recommend Nativve to other health services researchers!"

Dr Elizabeth Coates

Research Fellow - University of Sheffield

Dr Heather Robinson

Trial Manager - University of Lancashire

"We worked with Nativve over several months to develop and deploy targeted Facebook adverts for a hard-to-reach population. Nativve provided reports at monthly meetings which were extremely valuable in tracking success. We surpassed our recruitment target (n=800), with Facebook as our most successful recruitment avenue, accounting for 206 randomised participants."

Click the button to tell us about your study and get a quick quote delivered straight to your inbox

We can help you target thousands of potentially eligible participants per week using social media advertising.