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Digital Marketing & Advertising For Health Research Recruitment. 

Our Health Research recruitment system uses digital marketing to find and engage your target participants for clinical surveys and studies, from £149 per week.

Who we've helped...


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"Our study was able to recruit ~150 patients in around 4 weeks, but recruitment then slowed to just a few patients per day.

via Stephen Lock, Former Research Delivery Manager

What our clients say...

You're in safe hands...

We are ICO registered and all usage of data is kept to GDPR standards

We use social media’s advanced advertising capabilities to find your study's target participant

We then create highly engaging social media adverts that increase awareness of your study and engage your ideal health research participant

Our system split tests the adverts created for your campaign and adjusts the campaign spend to focus only on the best performing adverts


Our Health Research recruitment system uses social media to find eligible participants for clinical surveys and studies. Our system has helped world-renowned health and research institutes meet their study’s participant recruitment targets.

Used in collaboration with traditional recruitment methods, social media provides improved levels of awareness and engagement between studies and potential participants. This helps drive participants through to randomisation at a lower cost per acquisition than traditional methods alone.

Our system is compliant with ethics committee guidelines - we’ve promoted ethically approved studies for NIHR, Imperial College London, Lancaster University, the University of Nottingham and many more.





Your study could reach 30k people per month avg. from


We actively monitor the adverts for your study and respond to participant queries


Every 4 weeks you’ll get an easy to understand report to update you on how your campaign is performing

Here for you and your study...

Advert Creation
Bespoke original adverts created to engage your ideal audience

This includes:

Text Translation
If required, we can arrange text translation services for a small fee
Fully-Licensed Imagery
Access to thousands of fully licensed images through our preferred provider
Advert Split Testing
We find the type of advert that provides the best results and direct your campaign spend accordingly
Monthly Reporting
Every four weeks we deliver a custom report in an easy-to-read format
Advert Moderation
Your dedicated account manager will monitor your adverts and respond to participant questions

- £75 per week ad spend*

- No fixed-term contract, cancel anytime 

£149 per week

plus VAT

At that point, we commissioned the team of experts at Health Research to help us. By applying the techniques of social media marketing, they were able to recruit a further ~600 patients in around 4 days, closing the study on time and to target."


*£75/ week ad spend is a minimum, we will recommend an appropriate ad spend on a case by case basis

Week 6: Spread The Word

Week 6+: Monitoring and Further Optimisation

Week 6+: 

Monitoring & Optimisation

You refer our amazing service on to your colleagues because you’ve seen how helpful social media can be in promoting participation in health research studies.

Week 5: Monitoring & Further Optimisation

Our system will keep monitoring and optimising your adverts until they reach your participant goal. If at any point you decide you no longer want to use social media as part of your campaign, you can cancel at any time.

Week 4: 

Participant Engagement

You’ll receive an easy to understand report detailing how the campaign is performing directly to your inbox. That way you can make an informed decision on your next steps, you may find you want to increase or decrease your weekly ad budget.

Week 4: Reporting

Campaign Setup

Week 3: 

Campaign Optimisation

People love to discuss their own experiences on adverts for Health Research so we monitor the conversation, respond to any questions the potential participants may have and moderate any unwanted or offensive interactions.

Week 3: Participant Engagement

Week 2: Campaign Optimisation

Our system monitors the performance of the adverts in your campaign and turns off any variations that are underperforming to make sure your target audience sees the most engaging advert for your study.

Week 1: Campaign Starts

From experience, we know that there is usually a time delay whilst waiting for ethical approval between the campaign set up and start date so we don’t charge anything after the setup fee until you’re ready for the campaign to go live. Then upon your final instruction we’ll turn the campaign on and weekly billing will resume.

We bill you the £149+VAT setup fee to build your campaign and send you the adverts for sign off. Once you’re happy we’ll send you images of the adverts for inclusion in your ethics application and await your proposed start date.

Before starting we will have discussed your study to understand eligibility. As a result we’ll be able to guide and help you to make forecasts for the ad budget and timeframe required. At this point we can provide you with previous study protocols that have used social media to adapt and include in your study’s protocol.

Proposal & securing funding

What you can expect...