All rights reserved Copyright © 2024 Nativve Health Research

Digitising  Research Participant Recruitment

We help research professionals understand how to better diagnose, treat and care for today's & tomorrow's global health care issues by recruiting research study participants on time and more cost effectively.


Social Media & Clinical Trial  Recruitment Specialists

"Our study was able to recruit ~150 patients in around 4 weeks, but recruitment then slowed to just a few patients per day.

Stephen Lock 

Former Research Delivery Manager

You're in safe hands...

We never collect patient data, we are ICO registered and adhere to GDPR standards.

We use social media’s advanced advertising capabilities to find your study's target participant

We then create highly engaging social media adverts that increase awareness of your study and engage your ideal health research participant

Our system split tests the adverts created for your campaign and adjusts the campaign spend to focus only on the best performing adverts


Our Health Research recruitment system uses digital advertising to find eligible participants for clinical research, surveys and studies. Our expertise has helped world-renowned research institutes meet their studies' participant recruitment targets on time and within budget.

Used in collaboration with traditional recruitment methods, digital advertising provides improved levels of awareness and engagement between studies and potential participants. This helps drive participants through to randomisation at a lower cost per acquisition than traditional methods alone.

Our system is compliant with ethics committee guidelines in the US, UK, Australia and Europe. We’ve promoted ethically approved studies for the US Government, the National Institute for Health Research (NIHR), Imperial College London, University of Oxford, Washington State University and many more.





We actively monitor the adverts for your study and respond to participant queries


Every 4 weeks you’ll get an easy to understand report to update you on how your campaign is performing

Patient Data & GDPR Compliance

Advert Creation
We create adverts to engage your target participants by expertly selecting images and professionally copywriting your adverts
Pixel Integration
We ensure advertising pixels are properly installed to ensure maximum performance
Fully-Licensed Imagery
We use only fully licensed images in our adverts to provide a professional feel and copyright peace of mind
Advert Split Testing
We uncover the advert that provides the best results and optimise your campaign spend accordingly
Monthly Reporting
Every four weeks we deliver a performance report in an easy-to-read format
Advert Moderation
A dedicated account manager will monitor your adverts and respond to participant questions

At that point, we commissioned the team of experts at Nativve to help us. By applying their social media advertising expertise, they were able to recruit a further ~600 patients in around 4 days, closing the study on time and to target."

All our pricing is fixed, fair and transparent to give you peace of mind that your participant recruitment funds are spent on recruiting participants. Once you've given us the information about your study we'll recommend an appropriate ad spend when compiling your quote

Week 6: Spread The Word

Week 6+: Monitoring and Further Optimisation

Week 6+: 

Monitoring & Optimisation

You refer our amazing service on to your colleagues because you’ve seen how helpful social media can be in promoting participation in health research studies.

Week 5: Monitoring & Further Optimisation

Our system will keep monitoring and optimising your adverts until they reach your participant goal. If at any point you decide you no longer want to use social media as part of your campaign, you can cancel at any time.

Week 4: 

Participant Engagement

You’ll receive an easy to understand report detailing how the campaign is performing directly to your inbox. That way you can make an informed decision on your next steps, you may find you want to increase or decrease your weekly ad budget.

Week 4: Reporting

Campaign Setup

Week 3: 

Campaign Optimisation

People love to discuss their own experiences on adverts for Health Research so we monitor the conversation, respond to any questions the potential participants may have and moderate any unwanted or offensive interactions.

Week 3: Participant Engagement

Week 2: Campaign Optimisation

Our system monitors the performance of the adverts in your campaign and turns off any variations that are underperforming to make sure your target audience sees the most engaging advert for your study.

Week 1: Campaign Starts

From experience, we know that there is usually a time delay whilst waiting for ethical approval between the campaign set up and start date so we don’t charge anything after the setup fee until you’re ready for the campaign to go live. Then upon your final instruction we’ll turn the campaign on and weekly billing will resume.

We bill you the £149+VAT setup fee to build your campaign and send you the adverts for sign off. Once you’re happy we’ll send you images of the adverts for inclusion in your ethics application and await your proposed start date.

Before starting we will have discussed your study to understand eligibility. As a result we’ll be able to guide and help you to make forecasts for the ad budget and timeframe required. At this point we can provide you with previous study protocols that have used social media to adapt and include in your study’s protocol.

Proposal & securing funding

What you can expect...

The University of Sheffield partnered with Diabetes UK on a study which required people with Type 1 and Type 2 diabetes in the UK and Australia to complete an online survey. The UK promotion of the survey relied almost entirely on our social media advertising campaign and accounted for 73.8% of all responses.

Researching Diabetes: DAFNEplus


Cost per acquisition: £2.86 | $3.29 | €3.29

Researching PTSD: PETT Trial

Kings College London used our digital expertise to assist with recruitment to their PTSD Experimental Treatment Trial (PETT) trial. This interventional trial was investigating two new experimental treatments for PTSD and required military veterans over the age of 18 to complete a baseline questionnaire, before being randomised into one of two groups.

Cost per acquisition: £40 | $45.04 | €46.01


Researching chronic illness: ATEMPT Trial

The University of Oxford study was looking for people over the age of 65 with more than 3 chronic illnesses, to investigate blood pressure management in these individuals. They used our social media advertising to target specific geographical regions, ensuring interested prospects could then travel to one of their dedicated sites. 

Cost per acquisition: £19.35 | $21.74 | €22.22



Tel: +4420 7052 4293

Privacy Policy

"We worked with Nativve to support recruitment to an online survey of adults with diabetes in the UK in 2017. They provided a professional and friendly service and their promotion of the survey via social media made an incredible difference to its success - we exceeded our planned response rate. I would definitely recommend Nativve to other health services researchers!"

Dr Elizabeth Coates

Research Fellow - University of Sheffield

Dr Heather Robinson

Trial Manager - University of Lancashire

"We worked with Nativve over several months to develop and deploy targeted Facebook adverts for a hard-to-reach population. Nativve provided reports at monthly meetings which were extremely valuable in tracking success. We surpassed our recruitment target (n=800), with Facebook as our most successful recruitment avenue, accounting for 206 randomised participants."

Click the button to tell us about your study and get a quick quote delivered straight to your inbox

We can help you target thousands of potentially eligible participants per week using social media advertising. 

Digital Approach to

Clinical Trial Marketing

Our Proven Track Record

We Respect Privacy

Research teams around the world are using our highly-honed social media and digital marketing expertise to successfully recruit participants & study patients to their research.

Find out if we can help

Enquire nowStart nowStart nowStart now

Centralised clinical trials  Decentralised clinical trials   Online surveys

We help researchers understand how to better diagnose, treat and care for today's & tomorrow's global issues by recruiting research participants to clinical trials and surveys, on time and more cost effectively.

Centralised clinical trials  |  Decentralised clinical trials  |  Online surveys

About usAbout us

Engage participants where they're engaged

Use Social Media to Recruit Research Participants

Our system works with all research institutes systems & decentralised clinical trial platforms.

Enquire now

A service delivered by nativve

Not recruiting right now?

Join our newsletter to hear about the studies we are working on and learn about other areas of research recruiting participants using digital advertising.


The ALIGNED Study looked at how pharmacogenomics could help to find the right antidepressant medication for people with depression. We helped the ALIGNED study team reach adults in Australia who were living with depression and looking to start taking antidepressants or change their antidepressants.


Location: Australia
Area of Research: Depression

Times our ads were viewed: 2,748,844
Times our ads were clicked: 32,766
Participants delivered to the study team's registration form: 3,718
Cost per participant delivered: 
£1.74 GBP | $2.22 USD | $3.36 AUD

Digital Approach to

Clinical Trial Marketing

Our Proven Track Record

Enquire now

The ELSA Study

The ELSA study aimed to find children at high risk of developing type 1 diabetes. We helped the study team reach a diverse group of parents of children aged 3-13 years who were willing to help their children complete a home finger prick test for antibody screening. 

Location: England and Wales, UK
Area of Research: Type 1 diabetes

Times our ads were viewed: 11,279,565
Times our ads were clicked: 136,416
Participants delivered to the study team's eligibility form: 28,104
Cost per participant delivered: 
£0.50 GBP | $0.64 USD | $0.97 AUD

Enquire now

The ZARRA Study

The ZARRA study aimed to find out if a contingency management strategy and novel indication for a medication were effective for reducing alcohol use. We helped the study team reach adults who drank 3 or more drinks on 4 or more occasions in a 30 day period who were seeking treatment for alcohol use. 

Location: Spokane, WA, USA
Area of Research: Alcohol

Times our ads were viewed: 6,138,911
Times our ads were clicked: 80,768
Participants delivered to the study team's Redcap: 7,201
Cost per participant delivered: 
£4.29 GBP | $5.47 USD | $8.29 AUD

Enquire now

participants to research teams.

In the last 30 days we delivered

Book a callEnquire nowBook a callEnquire now